Customer Segmentation
Customer segmentation in ecommerce: how to capture contacts with pop-ups and segment them in Shopify
Customer segmentation in ecommerce divides customers and subscribers into groups with common interests or behaviors to send each one tailored messages. This guide explains how to capture contacts with pop-ups, validate their email in real time, save them tagged in Shopify, and create segments and campaigns, with a complete example.
23/09/2026
