Do you want to discover the best email marketing tools to boost your strategies in 2025? Don’t worry, you’re in the right place. Email marketing maintains its position as one of the most profitable strategies to attract customers, year after year.
Choosing the right platform makes the difference between successful campaigns and disappointing results. We’ve analyzed more than 30 email marketing platforms on this website to help you make the best decision. Direct communication with customers has become essential in today’s digital environment. In fact, 58% of users confirm that email marketing is their preferred channel to stay connected with brands.
All email marketing tools promise extraordinary results, but remember that the best campaign is useless if it ends up in the spam folder. Deliverability determines the success of any campaign. For this reason, we have evaluated each platform considering this crucial aspect for your results.
In this guide, you’ll find a detailed analysis of the 15 best email marketing platforms currently available, with a focus on their audience segmentation capabilities. From Mailrelay, which allows you to send up to 80,000 emails per month to 20,000 contacts, to solutions adapted to different needs and budgets. You’ll find out which one best fits your specific goals.
Verifyemails allows us to integrate our email address verification services into these tools through our API to validate emails, through Zapier or our n8n node to verify emails.
MailerLite
Image Source: www.mailerlite.com
MailerLite stands out as one of the best email marketing tools when you’re looking for simplicity without sacrificing functionality. This platform has won over users thanks to its clean and modern interface that simplifies the creation of effective campaigns.
MailerLite Features
The platform includes an AI-powered drag-and-drop newsletter editor. You’ll create engaging emails without any technical knowledge. It includes automation to send personalized messages based on each user’s behavior. MailerLite transcends traditional email marketing by integrating website creation, blogs, landing pages, and opt-in forms. It also facilitates the sale of digital products and integration with online stores to boost your sales.
Advantages of MailerLite
Its ease of use stands out as its main strength, offering an intuitive interface perfect for both beginners and experienced users. Users consistently praise their excellent customer support, valuing the quick and helpful responses. Its complete localization into Spanish greatly facilitates its use in Spanish-speaking markets. The landing page builder stands out for its flexibility and professional designs.
Disadvantages of MailerLite
MailerLite lacks some advanced features available in other email marketing tools, such as detailed automation reports or built-in CRM. Its approval process is stricter than many competitors. This improves deliverability but can be uncomfortable for users who want to get started quickly. The free plan doesn’t include access to templates, forcing you to create designs from scratch.
MailerLite Pricing
It offers a free plan for up to 500 subscribers with 12,000 monthly emails. The “Growing Business” plan starts at €9 per month for 500 contacts, including unlimited emails and up to 3 users. For advanced features, the “Advanced” plan starts at €19 per month. There is also an Enterprise plan for more than 100,000 subscribers with custom pricing. Nonprofits receive a 30% discount, while all annual plans get a 10% discount.
Segmentation with MailerLite
Segmentation is organized by “groups” (equivalent to lists on other platforms) allowing you to filter contacts using various variables. The tool incorporates tagging functionality to organize contacts according to behaviors or preferences. Tags are automatically assigned using forms or workflows, facilitating personalized communication. This segmentation allows you to send targeted emails to different audiences, significantly improving the effectiveness of your campaigns.
Brevo
Image Source: Brevo
If you knew Sendinblue, it’s now called Brevo and has become one of the most comprehensive email marketing platforms available. This integrated suite of digital communication and customer management tools gives you everything you need in one place.
Brevo Features
Here’s what this comprehensive platform includes: email marketing, SMS, WhatsApp campaigns, and automations. On the other hand, it incorporates integrated CRM functionalities, live chat, chatbot and landing page creation. The main advantage is that you can manage all communications from a single place, simplifying campaign and project management. Advanced analytics tools allow you to measure the effectiveness of your campaigns by monitoring open rates, clicks, and conversions.
Advantages of Brevo
What stands out most about Brevo is its smart approach to segmentation: it doesn’t charge you for duplicate lists or contacts. This means that you can organize your database effectively without worrying about additional costs. Plus, by bringing all your digital marketing tools together on one platform, you reduce costs significantly. Its intuitive interface, complemented by built-in guides, makes it accessible regardless of your experience level. The advanced customization capability noticeably improves the user experience and increases conversion rates.
Disadvantages of Brevo
However, you should keep in mind that lower-tier plans have limited features. Prices for paid plans can be steep if you’re a small business. It also has only 67 integrations available, a smaller number compared to other similar platforms. The response time of the support service can vary considerably.
Brevo Pricing
The free plan gives you 300 emails a day and up to 100,000 contacts. Once you need more features, the Starter plan starts from €7 per month with 5,000 emails included. The Standard plan starts at €17 per month and adds automation and A/B testing. For teams that work with data and AI, the Professional plan starts at €499 per month. Large organizations can access the Enterprise plan with custom solutions.
Segmentation with Brevo
Segmentation in Brevo allows you to divide contacts based on demographics, behavior, and previous activity. What really stands out is its dynamic segmentation, which allows contacts to automatically switch between different groups based on their behavior. Its tag targeting capability makes it easy to create campaigns that are highly targeted to specific audiences.
ActiveCampaign
Image Source: ActiveCampaign
ActiveCampaign represents a powerful email marketing tool for those who need advanced automation. If your business needs to personalize the customer experience through smart technologies, this platform deserves your attention.
Features of ActiveCampaign
This platform combines email marketing, automation, CRM, and analytics into a single solution. Its Active Intelligence technology uses AI to power marketing campaigns. It includes tools for designing emails, forms, and landing pages. The platform also offers multi-channel capabilities, including SMS and WhatsApp messaging. It provides detailed analytics that allow you to measure the ROI of your campaigns and optimize future strategies.
Advantages of ActiveCampaign
Its powerful marketing automation system is its main strength. It has a high reputation for deliverability, which is essential to prevent your campaigns from ending up in spam. It complies with European legal aspects and offers an interface in Spanish. It also includes hundreds of pre-built email templates and an automation marketplace that makes it easy to implement proven strategies.
Disadvantages of ActiveCampaign
We recommend you consider its steep learning curve for advanced features. It doesn’t offer phone support on the free plan, although the written support is quick to respond. Some important features like lead scoring are only available on more expensive plans.
ActiveCampaign Pricing
ActiveCampaign structures different plans according to your needs: Lite, Plus, Professional and Enterprise. The Lite plan starts at €14.31 per month. The Plus plan starts at €56.30 per month for 1000 contacts. The Professional starts at €94.47 per month with 3 users. The Enterprise starts from €170.80 for 1000 contacts. With annual payment, you get a 20% discount on monthly prices.
Segmentation with ActiveCampaign
Segmentation allows you to organize contacts using lists, tags, and custom fields. They have implemented AI-suggested segments that automatically generate behavior-based audiences. Your Segment Agent uses natural language to create and edit segments without the need for technical knowledge. These tools make it easy to divide audiences based on demographics, behavior, or previous interactions.
Moosend
Image Source: Moosend
Moosend represents a prominent email marketing tool for small and medium-sized businesses that need effective solutions without complications. We recommend you consider this platform if you’re looking for excellent value for money.
Features of Moosend
Moosend provides a full suite of features including unlimited email campaigns, marketing automation, and a built-in newsletter editor. The platform incorporates tools to create attractive opt-in forms and landing pages. It features advanced customization options, such as conditional content and AI-powered product recommendations. It also offers real-time tracking of open rates, clicks, bounces, and complaints. The system facilitates A/B testing, spam analysis, and heatmaps for emails.
Advantages of Moosend
Moosend’s main strength lies in its exceptional value for money, being 43% cheaper than Mailchimp. Its intuitive and easy-to-learn interface allows you to set up lists and import subscribers in just 5 minutes. Customer support excels by offering 24/7 email and live chat support on all plans. Its simplified pricing structure and “one email address, one contact” policy avoids paying multiple times for the same subscriber.
Disadvantages of Moosend
Moosend lacks some advanced functionalities available on other platforms. It doesn’t offer a permanent free plan, only a 30-day trial. Some users have reported issues with unsubscribe link customization. The platform also does not have SMS messages to be sent, forcing you to connect with external services for this functionality.
Moosend Pricing
Moosend offers a 30-day free trial with all Pro features, no credit card required. The Pro plan starts at €8.59 per month for 500 contacts and goes up to €300.58 for 50,000 contacts. It provides discounts of 15% for semi-annual payment and 20% for annual payment. Nonprofits can get an additional 25% discount. For business needs, there is the Enterprise plan with custom pricing.
Segmentation with Moosend
Moosend’s segmentation capability allows you to create specific groups based on any criteria using custom fields. Options include targeting by behavior, opt-in method, or clicked links. Segments are updated in real-time, facilitating highly relevant campaigns. The platform offers pre-built segmentation templates to inspire effective strategies and the ability to reuse segments by saving them as templates.
GetResponse
Image Source: GetResponse
With more than two decades of experience since 1999, GetResponse has established itself as a comprehensive digital marketing platform serving more than 350,000 customers in 183 countries.
GetResponse Features
GetResponse offers you a drag-and-drop email editor, complemented by more than 120 customizable templates. The platform integrates marketing automation tools that allow you to create structured workflows to manage campaigns effortlessly. In addition, it includes autoresponders, landing page builder, webinars, signup forms, and detailed analytics. They have recently incorporated AI-powered tools such as the AI Email Generator that produces texts and subject lines according to your industry and goals.
GetResponse Advantages
GetResponse stands out for offering a free plan for up to 500 subscribers and a 30-day trial of all premium features with no credit card required. The platform provides 24/7 customer support. It also features an easy-to-use interface with A/B testing options to optimize campaigns. Moreover, it allows integration with more than 170 external services.
Disadvantages of GetResponse
Among its limitations, some template designs for emails and landing pages look outdated. The website builder needs improvements to compete with other solutions on the market. There are no refunds if you cancel an annual plan. In addition, some advanced features have a steep learning curve.
GetResponse Pricing
GetResponse offers a free plan with basic features for up to 500 contacts. The paid plans are organized into: Starter from €18.13 per month for 1,000 contacts, Marketing Automation from €56.30, and Marketing for eCommerce from €113.55. All plans include options for different list sizes: 1k, 2.5k, 5k, 10k, 25k, 50k, and 100k. You get 18% off on annual plans and 30% off biennial plans.
Segmentation with GetResponse
Segmentation in GetResponse allows you to divide audiences based on demographics, psychographics, geographic location, and behavioral patterns. This functionality makes it easy to create different groups of contacts to send personalized emails that increase conversions. The platform also supports dynamic segmentation, automatically updating groups based on specific user behaviors.
HubSpot
Image Source: HubSpot
HubSpot distinguishes itself as a complete CRM platform that integrates powerful email marketing capabilities with sales, service, and content management tools, making it a comprehensive solution for businesses of all sizes.
HubSpot Features
HubSpot’s segments tool uses AI-based analytics to discover and build audiences with high purchase intent. The platform allows you to create accurate segments using CRM data, web visitors, and other sources of information. It also facilitates two-way synchronization with ad networks such as Facebook, Google, and LinkedIn.
HubSpot Pros
HubSpot stands out for its flexibility to adapt to business needs without adding unnecessary complexities. It combines powerful features with an easy-to-use interface that is accessible to all team members. It offers a cohesive experience where all tools and integrations connect seamlessly.
Disadvantages of HubSpot
Although it has a free version, prices can rise considerably when you need advanced features. The main disadvantage is its learning curve, especially in setting up more complex functions correctly.
HubSpot Pricing
The free plan includes basic CRM with limited features. The paid plans are structured into Starter (from €19.08/month), Professional (from €381.68/month) and Enterprise (from €1,145.05/month).
Segmentation with HubSpot
HubSpot allows you to create active (which update automatically) and static (represent a specific moment) segments. The platform offers up to 250 filters per segment for extremely detailed segmentation.
Omnisend
Image Source: Omnisend
If you have an online store, Omnisend represents an email marketing tool designed specifically for the world of e-commerce, used by more than 150,000 brands worldwide. This omnichannel platform connects multiple communication channels to maximize the reach of your campaigns.
Omnisend Features
Omnisend offers you omnichannel marketing that integrates email, SMS, and web push notifications. Its email editor includes unique features such as scratch cards, gift boxes, and product selector. The platform provides automated workflows for welcome, cart abandonment, order confirmation, and shipping. It also includes tools to create opt-in forms in various formats: popups, embeddeds, landing pages, and flyouts.
Advantages of Omnisend
The free plan includes all the features, although with sending limits. Its specialized focus on e-commerce makes it the ideal choice for online stores. The intuitive interface allows you to create effective campaigns without technical knowledge. Plus, it integrates seamlessly with all major eCommerce platforms.
Disadvantages of Omnisend
However, keep in mind that it offers few integrations outside of the e-commerce space. The servers are located in the United States, which could affect GDPR compliance. The platform is only available in English, making it difficult for Spanish-speaking users to use. Also, some templates are limited compared to other services.
Omnisend Pricing
The free plan allows you up to 250 contacts and 500 emails per month. The Standard plan starts from €15.27 per month for 500 contacts, with 6,000 emails and unlimited push notifications. The Pro plan, starting at €56.30 per month, includes unlimited emails, unlimited push notifications, and up to 3,933 SMS messages.
Segmentation with Omnisend
Segmentation in Omnisend allows you to create lists using tags. You can filter contacts by demographics, shopping behavior, relationship with your store, and products visited. The platform suggests popular segments to save you time. It also automates tagging based on specific behaviors, making it easier to personalize messages.
AWeber
Image Source: www.aweber.com
AWeber has been in the market for more than two decades and has remained one of the pioneering email marketing platforms that more than 100,000 entrepreneurs and small businesses use for their communication strategies.
AWeber Features
What can you expect from AWeber? The platform offers you more than 700 customizable email templates, a drag-and-drop editor, and automation for scheduled email sequences. It includes tools for creating unlimited landing pages, signup forms, and support for A/B testing. In addition, it provides detailed analysis of opens, clicks, and conversions.
Advantages of AWeber
Its customer support available 24/7 by chat, mail and phone is highly valued by users. The interface is intuitive and comes with tutorials and free courses for beginners. It offers integration with more than 750 external applications and allows you to import subscriber lists from other platforms automatically. You’ll find it especially useful if you’re just starting out in email marketing.
Disadvantages of AWeber
However, the platform charges for contacts who are no longer subscribed. Although functional, its interface is less attractive compared to competitors like MailerLite. Advanced automation options are limited on basic plans. If you need more sophisticated features, you’ll need to consider higher plans.
AWeber Pricing
AWeber offers a free plan with restrictions and paid plans: Lite from €14.31/month and Plus from €28.63/month for 500 contacts. Both plans include monthly sends of 10x and 12x the volume of subscribers respectively. The prices are competitive within its segment.
Segmentation with AWeber
How does segmentation work in AWeber? It allows you to divide audiences using tags and create segments based on behaviors such as opens, clicks, purchases made, and geographic location. This functionality makes it easy to send personalized messages based on specific interests. It’s a useful tool to improve the effectiveness of your campaigns.
Kit (ConvertKit)
Image Source: kit.com
Kit (formerly ConvertKit) is positioned among the most specialized email marketing tools on the market, designed specifically for content creators who need solutions tailored to bloggers, podcasters, and digital entrepreneurs.
Kit Features
Do you need a platform that understands the particularities of creators? Kit organizes its features into four main categories: audience growth, connection, automation, and monetization. It includes attractive landing pages with 50 templates and customizable opt-in forms with a text-based WYSIWYG editor. The platform offers three types of automation: simple rules for basic tasks, drip sequences for nurturing leads, and a visual builder for more complex flows.
Kit Advantages
Kit stands out for facilitating the direct sale of digital products through integration with Stripe. Its flexible labeling and segmentation system works practically like a complete CRM. A unique feature is its Creator Network, which allows you to exchange recommendations to grow your list organically. You’ll be struck by its generous free plan that supports up to 10,000 subscribers.
Disadvantages of Kit
However, advanced analytics tools are only available on the Pro plan. The free library of templates is limited at just 23 designs. Recently prices have increased, being now higher for certain users.
Kit Pricing
The Newsletter plan (free) supports 10,000 subscribers with unlimited emails. If you need additional features, the Creator plan starts from €37.21 per month for 1,000 subscribers. For creators who require advanced tools, the Creator Pro plan starts at €75.38 per month for 1,000 contacts.
Segmentation with Kit
Kit organizes contacts using tags and segments instead of the traditional lists you’ll find on other platforms. This open structure allows you to create highly flexible segmentations and automations. If you’re a content creator, you’ll appreciate this flexibility to organize your audience based on their specific interests.
Mailchimp
Image Source: Mailchimp
Mailchimp represents a pioneering email marketing platform with millions of users worldwide. This tool combines basic and advanced functionalities to boost your marketing campaigns.
Features of Mailchimp
The platform includes a built-in CRM that centralizes contact management, along with an email editor that offers customizable templates. It incorporates automations to send messages based on user behavior and detailed analysis tools. It also provides landing page creation, A/B testing, and dynamic content that automatically personalizes emails.
Advantages of Mailchimp
The free plan allows you to handle up to 500 contacts and send 1,000 emails per month. It is worth noting that it has more than 300 integrations with popular apps such as Shopify, WooCommerce, and Canva. Its interface, while complete, maintains clarity thanks to large buttons and friendly animations.
Disadvantages of Mailchimp
The platform is only available in English, although the official guides are in Spanish. After its acquisition by Intuit, it has experienced price increases and limitations in its free version. It’s worth mentioning that it charges for duplicate contacts on different lists and for “cleaned” contacts that you can’t contact.
Mailchimp Pricing
It offers four plans: Free (500 contacts), Essentials (from €19.08/month), Standard (from €42.94/month), and Premium (from €295.81/month). Paid plans include monthly sending limits of 10x, 12x, and 15x the number of contacts respectively.
Segmentation with Mailchimp
It allows you to create simple or complex segments by combining multiple conditions. Segmentation can be based on demographics, behavior, geographic location, and stage in the buyer’s journey. Recently, they have incorporated pre-generated segments for ease of use.
Campaigner
Image Source: www.campaigner.com
Need a complete marketing automation solution with proven experience? Campaigner, developed by j2 Global, is used by more than 120,000 companies globally and has more than two decades of experience in the industry.
Features of Campaigner
Campaigner offers you a drag-and-drop email editor, behavior-based campaign automation, and advanced segmentation tools. It also includes detailed analytics on performance, integration with popular CRM platforms, and capability for SMS campaigns. In addition, you will find more than 900 responsive templates and a visual workflow builder for complex sequences.
Advantages of Campaigner
The platform guarantees a 98% email delivery rate. You have 24/7 technical support via phone, chat and email. Its geolocation function allows you to create specific campaigns according to the customer’s location. Powerful personalization through targeting, dynamic content, and conditional checks significantly improves conversion rates.
Disadvantages of Campaigner
It doesn’t offer a permanent free plan, only a 30-day trial. It requires providing card data to access said test. Some users report problems with the email builder, describing occasional glitches when designing campaigns.
Campaigner Pricing
The four plans available are: Starter (€56.30/month for 5,000 contacts), Essential (€170.80/month for 25,000 contacts), Advanced (€619.28/month for 100,000 contacts) and E-Commerce (from €76.29/month with unlimited contacts).
Segmentation with Campaigner
The tools allow you to customize campaigns by targeting specific groups using static targeting. You can create segments based on behavior, demographics, previous purchases, and interactions with previous campaigns. This makes it easier to send relevant content by significantly increasing conversions.
Benchmark Email
Image Source: Benchmark Email
If you need an email marketing tool that won’t complicate your life, Benchmark Email may be exactly what you’re looking for. This platform focuses on small and medium-sized businesses that want results without technical headaches.
What does Benchmark Email offer you?
Benchmark Email provides you with a drag-and-drop editor backed by over 500 free templates. You can create customizable forms, polls, and polls to better connect with your audience. Automation allows you to send personalized emails based on your subscribers’ actions. Plus, you get real-time analytics to monitor how your campaigns are performing.
Why Choose Benchmark Email?
Simplicity is its greatest strength – its clean and intuitive interface makes everything easy to understand. When you have questions, their personal support responds quickly. It also includes a built-in image editor, so you don’t need external tools to make adjustments.
What are its limitations?
You should know that media storage is limited – they charge you an additional EUR 4.77 if you need more space. Templates for pop-up forms are scarce. Some users have experienced deliverability issues in the past.
How much does Benchmark Email cost?
The free plan gives you 500 contacts and 3,500 emails per month. If you need more, the Pro plan starts from EUR 13.35 for 600 subscribers with unlimited shipping. For larger volumes you have the Enterprise plan, available from 25,000 contacts.
How does segmentation work?
You can create segments using contact fields with “and/or” rules. The platform automatically cleans up your lists by removing bounced or inactive addresses. It also segments according to the behavior and previous activity of your contacts.
Mailify
Image Source: Sarbacane
Established in Spain since 2011, Mailify is positioned among the tools for email marketing that offer an application-like experience working intuitively in both desktop and mobile versions.
Features of Mailify
Mailify integrates email marketing, SMS marketing, and automation into a single platform. It offers you a drag-and-drop EmailBuilder editor, more than 100 pre-designed templates, and a gallery of 1,445 optimized images. The platform provides detailed statistics such as open rate, clicks, read time, and geolocation. It also includes capabilities for creating AI-powered forms, landing pages, and predictive submissions.
Advantages of Mailify
The extremely intuitive interface and instant synchronization between devices represents its main strength. We recommend that you consider that it offers a dedicated IP in all its plans, even the cheapest ones. Their personalized support service stands out because experts analyze your business model.
Disadvantages of Mailify
Remember that it has few contact fields available, forcing you to add them manually. Landing pages don’t allow you to embed forms. For low volumes of monthly shipments, it is relatively expensive.
Mailify Pricing
Unlike other platforms, Mailify charges by the number of emails sent, not by the number of subscribers. The basic plan costs €69 per month for 5,000 emails. All plans offer discounts with annual payment.
Segmentation with Mailify
You can achieve further segmentation through contact lists and blacklists. The platform makes it easy to organize audiences using custom fields such as dates, numbers, and Boolean values. This is critical for designing advanced segmentation and automation processes.
Acumbamail
Image Source: acumbamail.com
Are you looking for an email marketing tool completely in Spanish? Acumbamail was born in Spain and represents a solid option with Spanish servers that guarantees full compliance with European Data Protection regulations.
Features of Acumbamail
Acumbamail offers you an intuitive editor with more than 850 customizable HTML templates. The platform includes automation capabilities, dynamic forms such as pop-up and exit intent, as well as the creation of landing pages or entire websites. You can also send personalized SMS campaigns and manage social networks from the same interface.
Advantages of Acumbamail
Its main strength lies in being a platform entirely in Spanish, with technical support in Spanish. You will find it very easy to use thanks to its intuitive design. In addition, it perfectly integrates the Transactional Emails function in all its tariffs. Flexible and dynamic segmentation automatically updates lists based on user behavior.
Disadvantages of Acumbamail
The free version displays the logo “Sent via Acumbamail”. The free plan has a daily limit of 250 emails. Some users report fewer template options for pop-up forms.
Acumbamail Pricing
It offers you four plans: Free (up to 250 subscribers, 2,000 emails/month), Basic (from €21/month), Pro (from €60/month) and Enterprise (from €189/month). All plans, except the free one, include full functionalities.
Segmentation with Acumbamail
You can create specific segments based on various criteria, facilitating personalized campaigns. Its automatic tagging according to user behavior significantly improves open rates.
Mailrelay
Image Source: Mailrelay
Are you looking for a Spanish email marketing tool that really allows you to send large volumes at no cost? Mailrelay stands out among the most generous email marketing tools on the market, allowing you to send up to 80,000 emails per month to 20,000 contacts totally free and without inserting advertising in your mailings.
Features of Mailrelay
Mailrelay offers you a simple yet powerful editor to create engaging newsletters that really convert. You can manage multiple senders and set up SPF/DKIM records to maximize the deliverability of your campaigns. In addition, it includes A/B testing, automatic RSS feeds, and detailed statistics for each shipment. The platform also facilitates the management of permissions by teams and integration with other systems through its development API.
Advantages of Mailrelay
Mailrelay’s main strength is its exceptionally comprehensive free plan that includes all the functionalities of the paid versions. They provide you with full technical support in Spanish via chat, mail and phone, even for free accounts. Remember that working with your own IPs and specific algorithms guarantees effective deliveries without your campaigns falling into spam.
Disadvantages of Mailrelay
However, Mailrelay features more limited automations compared to other platforms on the market. Its interface may be less intuitive if you are a novice user. Some customers have occasionally reported problems with support attention.
Mailrelay Pricing
Mailrelay offers a permanent free plan, monthly plans (Standard and Enterprise) with a 12-month commitment, and prepaid packages with no commitment. Monthly plans have contact and message limits that renew monthly.
Segmentation with Mailrelay
Segmentation in Mailrelay has a powerful engine with parameters such as subscriber values, actions taken, and custom fields. You can create static groups (fixed contacts) and dynamic segments that update automatically based on the conditions you set. We recommend taking advantage of this functionality to maximize the effectiveness of your campaigns.
Quick Comparison: Which One Suits Your Business Best?
Below, we show you a comparison table that summarizes the main characteristics of each tool. This information will help you make the best decision based on your specific needs and available budget.
| Tool | Free Plan | Base Price | Highlights | Key Benefits | Main Disadvantages |
| MailerLite | 500 subscribers, 12,000 emails/month | €9/month | AI editor, automation, landing pages | Intuitive interface, good customer support | Strict approval process |
| Brevo | 300 daily emails, 100k contacts | 7€/month | Email, SMS, WhatsApp, Integrated CRM | Does not charge for duplicate contacts | Limited features on basic plans |
| ActiveCampaign | Not mentioned | 14,31€/month | Email marketing, CRM, automation with AI | High deliverability, interface in Spanish | Steep learning curve |
| Moosend | 30-day trial | 8,59€/month | Unlimited campaigns, automation, built-in editor | Excellent value for money | No permanent free plan |
| GetResponse | 500 connections | 18,13€/month | 120+ templates, automation, webinars | 24/7 support, A/B testing | Outdated templates |
| HubSpot | Basic CRM | 19,08€/month | AI segmentation, full CRM | User-friendly interface | High prices on advanced features |
| Omnisend | 250 contacts, 500 emails/month | 15,27€/month | Omnichannel marketing, specialized editor | E-commerce approach, intuitive interface | Available in English only |
| AWeber | 500 connections | 14,31€/month | 700+ templates, unlimited landing pages | 24/7 support, intuitive interface | Get paid for unsubscribed contacts |
| Kit (ConvertKit) | 10k subscribers | €37.21/month | Landing pages, automation, monetization | Direct sale of digital products | Limited templates |
| Mailchimp | 500 contacts, 1k emails/month | 19,08€/month | Built-in CRM, templated editor | 300+ integrations | Available in English only |
| Campaigner | 30-day trial | 56,30€/month | 900+ templates, advanced automation | 98% delivery rate | No free plan |
| Benchmark Email | 500 contacts, 3.5k emails/month | 13,35€/month | 500+ templates, automation | Intuitive interface, fast support | Limited storage |
| Mailify | Not mentioned | 69€/month | EmailBuilder, 100+ templates | Dedicated IP on all plans | Few contact fields |
| Acumbamail | 250 subscribers, 2k emails/month | 21€/month | 850+ templates, SMS marketing | Spanish-language platform | Logo in free version |
| Mailrelay | 20k contacts, 80k emails/month | Not mentioned | Newsletter editor, A/B testing | Comprehensive Free Plan | Limited automations |
Remember that the best platform depends on your specific goals. If you’re just starting out, we recommend trying out the options with generous free plans like Mailrelay or MailerLite. For established businesses that need advanced automation, ActiveCampaign or HubSpot may be more suitable options.
What is the best tool for your campaigns?
Finding the perfect email marketing tool can completely transform the results of your campaigns. After evaluating these 15 platforms, it’s clear that each one brings specific advantages to your particular situation.
Segmentation becomes the key factor for your choice. Remember that the ability to accurately divide audiences allows you to create personalized messages that dramatically improve open rates, clicks, and conversions.
If you’re just starting out, platforms like MailerLite and Brevo offer generous free plans that cover your basic needs. For more sophisticated strategies, ActiveCampaign and HubSpot provide advanced functionalities that justify their price. Mailrelay stands out especially for its free plan that includes up to 80,000 monthly sends.
Your budget, the size of your list, the automations you need, and your specific goals will determine the ideal tool. Also consider deliverability, ease of use, quality of support, and whether you need a Spanish-language interface.
To maximize your return on investment in email marketing, we recommend selecting a platform that combines powerful segmentation with effective personalization tools. This will help you better connect with your subscribers and convert passive audiences into active customers.
You have all the information you need to decide with confidence. Evaluate each option considering your specific circumstances and start implementing segmentation strategies that take your marketing results to the next level.
If you need help implementing any of these tools or have specific questions about segmentation, don’t hesitate to explore the free options that many of these platforms offer.
Key Points Best Email Marketing Tool
Discover the essential strategies to maximize the impact of your email marketing campaigns through specialized audience segmentation tools.
• Segmentation is key: Accurately dividing audiences significantly increases the open, click, and conversion rates of your campaigns.
• Evaluate according to your needs: Consider budget, list size, required automation, and specific goals before choosing a platform.
• Generous free plans available: Mailrelay offers 80,000 free monthly emails, while MailerLite allows 12,000 emails for 500 contacts.
• Deliverability is essential: A perfect campaign is useless if it ends in spam; Prioritize platforms with a high reputation for delivery.
• Personalization drives results: Combines advanced segmentation with personalization tools to convert passive audiences into loyal customers.
The right choice of email marketing tool can radically transform your results. From budget-friendly options like Moosend to enterprise solutions like HubSpot, each platform offers specific advantages. Success lies in selecting the one that best suits your business model and growth goals.
Regardless of the platform you use, keeping your database clean and with verified contacts will help you improve your deliverability rates which translates into higher performance of your mailing campaigns.
FAQs
Q1. What is the best email marketing tool for beginners? MailerLite is a great choice for beginners because of its intuitive interface, generous free plan, and good customer support. It offers essential functionalities such as an easy-to-use editor, basic automation, and landing page creation.
Q2. Which platform offers the best value for money? Moosend stands out for its excellent value for money, being 43% cheaper than other popular options. It offers comprehensive functionalities such as unlimited campaigns, automation, and a built-in editor, with plans starting from €8.59 per month.
Q3. What is the most suitable tool for e-commerce businesses? Omnisend is ideal for online stores, as it specializes in e-commerce. It offers omnichannel marketing by integrating email, SMS, and push notifications, plus unique features like scratch cards and product pickers in its editor.
Q4. Which platform has the best targeting capabilities? ActiveCampaign excels at advanced segmentation, allowing you to create highly targeted audiences based on behaviors, demographics, and stages of the customer journey. Its AI technology also suggests segments automatically.
Q5. Is there an email marketing tool with a generous free plan? Mailrelay offers one of the most generous free plans on the market, allowing you to send up to 80,000 emails per month to 20,000 contacts at no cost and without inserting advertising in your emails. In addition, it includes all the functionalities of the paid versions.
